Please note, this post is no longer accurate. Facebook change rules surrounding competitions in August 2013. Competitions can be a great way to increase fans on your Motorsport based facebook page, and are a really good way to reach a new audience.
If you’re considering running a facebook competition on your page, then you need to make sure you’re abiding by the facebook rules, otherwise you risk getting your page shut down. The key three rules are below.
- 1 – You can’t run a competition whereby an entry is by “sharing, liking or commenting” on an image, video or status. Saying “Like and share this image to enter!” goes against rules. The chance of your page being closed are very slim, but it does happen and if the image is reported it can have dramatic consequences.
- 2 – You can only run a competition using a third party application – This means you need to use an application with a full entry form, plus the terms and conditions. For competitions we run, we use Wildfire app – it’s not very expensive (under $30) and provides you with everything you need.
- 3 – You can’t notify them as a winner soley by a status update – This means you need to contact them directly (outside of facebook), ideally with a telephone number or email address that you’ve collected with your competition entry. With permission from the winner, you can announce a winner on facebook though.