Please note, this post is no longer accurate. Facebook change rules surrounding competitions in August 2013. Competitions can be a great way to increase fans on your Motorsport based facebook page, and are a really good way to reach a new audience.

If you’re considering running a facebook competition on your page, then you need to make sure you’re abiding by the facebook rules, otherwise you risk getting your page shut down. The key three rules are below.

  • 1 – You can’t run a competition whereby an entry is by “sharing, liking or commenting” on an image, video or status. Saying “Like and share this image to enter!” goes against rules. The chance of your page being closed are very slim, but it does happen and if the image is reported it can have dramatic consequences.
  • 2 – You can only run a competition using a third party application – This means you need to use an application with a full entry form, plus the terms and conditions. For competitions we run, we use Wildfire app – it’s not very expensive (under $30) and provides you with everything you need.
  • 3 – You can’t notify them as a winner soley by a status update – This means you need to contact them directly (outside of facebook), ideally with a telephone number or email address that you’ve collected with your competition entry. With permission from the winner, you can announce a winner on facebook though.
Hopefully that has cleared things up, and if you’d like any more Motorsport specific social media advice or account management, get in touch and check out some of our awesome clients!
The official rules from Facebook, available here.
If you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.

i.    Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
ii.    Promotions on Facebook must include the following:
a.    A complete release of Facebook by each entrant or participant.
b.    Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c.    Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.